Mike Monteiro and George Lois would probably both punch me in the face if they read this article. To them, it’s a creative agency’s responsibility – hell, duty – to fight tooth and nail for their own vision of a product, regardless of what any client might demand. To George and Mike, the failure of a web site or ad campaign is the failure of the agency behind it, not the client. And given the amazing quality and success of their work, it’s hard to deny them otherwise.
In fact, I’m certain that this unwavering dedication to quality is what separates the great from the good, the amazing from the mediocre. And as so many have written before me, most digital and creative folk will staunchly testify that all they need is clear goals, well-defined boundaries and the autonomy to get on with their job in order to produce fantastic results. After all, it’s no secret that design by committee, analysis paralysis and group grope are a sure fire way to turn a project into shit.