If you’re reading this blog post then you’re probably familiar with the new Primate site we launched a couple of months ago (no doubt having it firmly affixed to your bookmarks bar) and may or may not have noticed that it lacks a ‘Home’ item in its main navigation. This was a purposeful decision and a result of a multitude of in-depth conversations. Well, passionate discussions. Heated debates, really. Arguments, actually.
Even though I’m a pretty steadfast logo-to-return-to-home page clicker, I was actually in the camp of assuming other users wouldn’t know to do this and thus wanted to include a nice juicy Home link for Primate visitors to click on. I was overruled in the end, mainly based on the arguments of ‘industry standards and expectations’, ‘learned usability’, and ‘shut the hell up’. The latter wasn’t exactly their most informed argument, granted.