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Announcing Sprintr


About a month ago we sent out an email to everyone who had registered their interest for Kong (remember that?) informing them that it had, alas, gone to join the great vaporware graveyard in the sky. As sad as it was to officially say goodbye to Kong, we were also delighted to announce that we’d been secretly working on something else for the past six months.

We call it Sprintr.

What is it?

Sprintr is a simple agile task manager app designed specifically for web agencies such as ourselves. In fact, the whole reason we started building Sprintr was because we couldn’t find an existing piece of software that did the job we wanted. Sure, JIRA and Pivotal Tracker are great at what they do, but for us they were just too complex, designed more for traditional software companies working on a single large scale application. What we wanted was something much simpler and much faster to use, an app that we could use in close conjunction with our clients across multiple projects.

Importantly, we also wanted something that was lightweight and designed specifically for smaller scale client-agency work, particularly the type commonly undertaken in the web industry. Agile development is a fantastic methodology but it’s been our experience that to apply it effectively to projects that might only have a budget of 20 or 30 days, you need track tasks on a much broader scale and in a more efficient manner. Likewise, because involving the client is so key, the whole agile process had to be represented in a way that non-techies could easily understand and appreciate.

It’s this high level, super-simple approach to agile development that we’ve embraced with Sprintr and what, we believe, differentiates it from other tools out there.

Sprintr dashboard

How does it work?

Just like many agile management tools, Sprintr lets you set up projects, assign users to a project, add user stories (we call them tasks) to an icebox, control sprints, prioritise tasks and determine which user is tackling which task. Our dashboard also gives each user a breakdown of every upcoming task they have been assigned to in date order, handy for keeping track of work across multiple concurrent client projects.

However, stepping away from the kanban workflow that many apps follow, we opted to structure Sprintr around the sprints themselves, and not the status of user stories. This means that conceptually you’re much more aware of the sprint you’re on and you can clearly track and display your budget and remaining burn time. This is particularly handy for keeping clients informed of a project’s budget as you work through sprints.

We also separate our tasks into vendor and client lists, allowing you to assign tasks per sprint not just to your internal team but also your clients as well. This approach was key for us, and something we felt was unique to the service industry as we needed to be able to track all of the stuff we wanted our clients to do (supplying us with content, approving designs and so forth). After all, they play a huge part in their own projects and keeping on top of their deliverables is important as well.

When will it be available?

Sprintr is in internal alpha right now and currently being used by everyone at Primate and some of our clients. We’ve also given a few other people an early sneak peak.

Right now, we’re bug fixing like mad and intend to start inviting people who have registered their interest for the beta. These invites will be going out during March.

Want to find out more?

Then sign up to the beta! It’s totally free and we’ll send you an invite in a few weeks to create an account and try out Sprintr for yourself.


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Author: Gordon McLachlan

Gordon is uncomfortably good looking.


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  1. Andrew March 1, 2015 at 9:41 pm

    Looking forward to trying this for our new Crew Assemble App :)

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