Breaking our recent trend, this is an article that is neither empowering nor sensationalist. Yep, you’ll find no commentary on gender diversity or testicular fortitude here (I’m pretty sure the latter negated the former, anyway). Shame, I know. What you will find though is a bit of an insight behind a feature on our lovely new company web site: why we decide to display how long our projects took us to do.
In case you live under a rock – or were completely immune to our Twitter charm offensive (more likely) – you will have seen that with the launch of the new Primate site at the end of last month came the inclusion of a little clock icon beside every project we feature. Not to be mistaken with poor time telling, the digits beside the icon represent the honest grand total of time we spent on each project, expressed in hours.
Of course, we had a few questions as a result.