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Primate Nominated For DADI Award 2011

DADI Awards 2011

Who's your DADI?

There’s been a lot of jumping around and squealing going on at the Primate office these past couple of days which, while not anything particularly unusual in itself, is actually due to a valid reason this time and not just because we’re easily excitable over trivial matters. Indeed Primate have been shortlisted as a finalist for the DADI Awards 2011 in the category of best in-house web site or campaign and it goes without saying that we’re absolutely thrilled.

For those of you that don’t know what the DADIs are, let me take a moment to pimp it out to you in all of its delectable glory. They are the Drum Award for the Digital Industries and are a rather prestigious annual affair entered by some of the top agencies in the UK along with work for some of the biggest brands in a whole range of digital sectors, from web to mobile. Suffice to say we feel incredibly honoured to be nominated for such a wonderful award.

So will our entry of “Creating – A story of ambition, desire, need and a slightly awkward love for monkeys” win? We’ll find out on 11th November. And if we do somehow manage to pick up the award no doubt you’ll hear our effeminate shrieks of joy from the furthest reaches of the globe.

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Author: Gordon McLachlan

Gordon is uncomfortably good looking.



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  1. [...] was a week of learning, both at the office and on the web. At Primate we learnt what it takes to be nominated for an award (yay us!), why some of us are considering abstaining from alcohol completely (it will never last), [...]

  2. Primate, Six Months In | 8 Gram Gorilla November 28, 2011 at 7:15 pm

    [...] entire job worthwhile and make us look forward to coming into the office every day. We were even shortlisted for a DADI award in the process which was jolly nice. Personally, I couldn’t be more delighted with what [...]

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