This week was a week of web marketing, where some of the best and most informative articles about took a look at email marketing (nope, it’s not dead – in fact, it’s bigger than ever), social networking tactics, online advertising and how to miscreant SEO companies can do more harm than good. Here’s the pick of the bunch:
Kicking it off, here’s an excellent article from SEOWizz that takes a look at how rogue SEO companies can actually play havoc with the long term effectiveness and reputation of an online business. Indeed it’s easy to see how a SEO company could employ unscrupulous tactics to increase short term results at the detriment to a product in the long run. Quite a scary thought.
Michael ‘Graywolf’ Gray is certainly one of the most respected SEO bloggers and consultants around and with social media becoming more and more powerful as an online marketing tool, making the most of social networks like Twitter is more important than ever. Michael shares some excellent tips for how to maximise marketing impact with Twitter whilst keeping time investment to a minimum. #topstuff.
A useful article by Kristi Hines that describes some techniques to increasing your traffic with StumbleUpon. Personally I’ve had some mixed results with SU as it often leads to a lot of traffic with very few actually meaningful conversions. Still, never say never and I think I’m going to try putting some more renewed energy into StumbleUpon and see if it pays off.
I’m a huge, huge fan of Avinash and his blog Occam’s Razor and if you haven’t read his books on web analytics then you need to stop right now and head right over to Amazon to place an order. Simply put, there is no one who knows more about analytics than him nor portrays and describes it in such an elegant, genuine and informative manner (OK, so I may have a slight man-crush on him but then I suppose I wouldn’t be the first). Avinash’s most recent article about email marketing is no exception to his continual stream of excellent articles and well worth a read if you want to learn more about the benefits of it along with how to truly monitor, gauge and measure a successful campaign. His new blog design is also a long overdue and welcome sight.